1. Commercial Office Buildings
2. LEED Certification
In each of these topics we jumped around, looking at different viewpoints and possible influences that can change the dynamics of the commercial real estate market.
We first talked about how office buildings are becoming more sustainable. Before we went any farther we discussed what "sustainability" actual means. Sustainability can be looked at from three angles; Efficiency, Effectiveness, and Equality. Efficiency can be seen as doing more with less. This can be seen where companies lessen their resource consumption or utilization while producing more products at the same or higher quality. Effectiveness is whether you are accomplishing the goal at hand. Please do note that you can be efficient and still not be effective or vice versus. Equality is synonymous with fairness, whether your target audience of customers or the environment are getting what they should be getting out of it without any bias towards a certain group within the target audience. Each of the three characteristics allow us to measure the value of sustainability or should at least point you in the right direction.
Now that we have an understanding of sustainability lets take a look at how some businesses are implementing this course of action. At www.wbdg.org/design/office.php, its talks about some of the advantages of becoming more green. These types of buildings allow owners and users increased worker satisfaction and productivity, improved health, and greater flexibility. Worker satisfaction and productivity and improved health can be seen by large and small improvements. From having better ventilation to large windows for natural light can be effective just as more comfortable chairs. There is some scrutiny that is involved in this idea. The main reasoning being how can you know for sure that the improvements to the building do actually improve productivity and by how much. As I said, better ventilation and more comfortable chairs can both help but can you really quantify the results. Probably not. Flexibility is as simple as having raised floor so that you can rewire the building to fit your needs all the way to be able to construct something different out of the building to create a new use out of it. Of course, many business at this point are only implementing the raised floor ideal but the latter is not too far away.
Our next major topic of discussion was over LEED certification. In my last post I already hit on what LEED is so if you need an update just take a look up top. One of our discussion was on whether companies are becoming LEED certified because they truly care about the environment or because it is a great marketing ploy. At this stage in the game I would say that most companies are doing this because of the marketing ploy. Though LEED is gaining steam, it is not yet the norm where it would be a must. In my opinion I do think that when LEED does become more prevalent in the market you will see companies switching from the marketing ploy to actually caring due to seeing other companies making a difference to the environment and more importantly their bottom line.
Another main issue we discussed is cost of LEED and how they will lower due to technological advances. As stated in my previous post, there are four levels of the LEED certified. There is certified, silver, gold, and platinum. As you become more environmental friendly, efficient, etc. you receive more points and thus a higher rating. The only draw back that we are seeing today is that the incremental cost to receive the next highest rating does justify itself because the cost savings from the next highest rating are not proportionate to the expense it takes to get there. Because of this it is the higher capital companies that have the resources to become gold and platinum certified. Along with this, the bar for what is considered to be silver or gold is being raised perpetually. With these two factors it would seem that smaller or less capital intensive companies are SOL or are going to have to switch their business model to be able to stay close to their competitors. Fortunately, LEED's governing board has taken on this problem by working in tandem with the growth of technology. As newer technology becomes available and reduces the costs to become more efficient, the board will then raise the bar for the related area that the technology helped. By doing this there will be minimal players that will not be able to keep up and thus a more level playing field will be created.
We also looked at LEED in other countries, specifically China. China has become a major advocate of LEED, and thank god. You don't have physically go their to see the smog and pollution that engulfs their major cities. In fact when the summer olympics came to Beijing the city had to shut down their factories for several weeks before the games the make the air meet breathable olympic standards. The health problems associated with the air pollution is a major concern for them right now. China does have things going for them. They are the world leader in production of solar panels as well as other green materials. With their movement to become LEED certified as well as their own production of green products, a quality environment is on the horizon.
Another topic we discussed was how the economy downturn has affected our consumer habits and what kind of impact this will have on retail space. After finally coming out of one of the worser recessions we have seen in while, people have definitely change the way they spend their money. I think it is easy to say for now that the days where the average earner spends top dollar for accessories or clothing are over. It will be up to the "recession proof" people to keep the luxury market alive. But what about the averaged priced retail market; has this seen the same decline in sales? More than likely yes. After the eye of the storm passed many consumers started to look at their spending habits and cutting them down to what is a necessity, something we have not seen the consumer do over the past decade. Because of this, you would have to think that many companies are scaling back on the amount of same stores they operate as well as looking into lower rent locations. If this starts to happen in an abundance many commercial realtors are going to be hurting for a few years at the minimum. It is going to take a while for all aspects of the economy to stabilize and could never peak at over 14000 points again. It looks very bleak for retailers and those that rent space to them because consumer spending might not reach that high of a level as it did through the mid 2000's.